Coordinator, PAMA Marketing

Job Description

Coordinator, PAMA Marketing

Corporate Services – PAMA

Status: (1) Contract Full Time – Up to 12 Months

Hiring Range: $75,696- $85,159 plus comprehensive benefits

Work mode: Hybrid* see below for more details about this work mode. 

Location: 9 Wellington Street, PAMA 

Hours of work: 35 hours per week 

Who we are: Responsible for the coordination and implementation of PAMA’s marketing strategies, including advertising and promotion, media relations and social media platforms. 

What you will do in this role:  

• Coordinate, implement and evaluate marketing tactics
• Provide advice and suggestions for the Marketing Strategy to improve the reach of initiatives, visitor services and revenue streams at PAMA.
• Assist in developing annual plans for marketing program delivery, including advertising plan, distribution plan, social media plan, web plan, evaluation metrics, e-newsletters plan, production schedules
• Ensure the PAMA brand is consistently incorporated and delivers the brand promise.
• Coordinate PAMA’s advertising and media relations programs
• Coordinate production of seasonal and yearly marketing publications
• Coordinate annual distribution plan for all PAMA marketing collateral (e.g. brochures, flyers, newsletters, post cards etc.) and refine as required.
• Coordinate new web content, web content review and updates.
• Responsible for creating social media content and PAMA brand content for publication.
• Plan, organize, implement and analyze audience research, evaluation and measurement of tactics.
• Evaluate PAMA’s marketing activities and implement improvements in process
• Create correspondence, reports, letters, ad copy, brochure copy, web content and PAMA Brand content for partner publications
• Develop and maintain collaborative internal and external relationships with media, press, vendors and related contacts

What the role requires: 

• College diploma in marketing, marketing communications, advertising or business administration combined with a minimum of three years of marketing experience in a corporate, non-profit or arts and heritage environment or an equivalent combination of experience and education
• General knowledge of the arts, culture, tourism and/or museum sectors
• Strong knowledge of and experience with practical applications of social media tools (Instagram, Facebook, YouTube) and digital media applications to achieve marketing objectives
• Experience with media buying
• Knowledge of marketing theory and principles and marketing measurement techniques
• Excellent market research and analysis competencies
• Excellent knowledge of and experience with advertising, sales promotion, and event marketing
• Good knowledge in the areas of public relations and media relations
• Solid understanding of effective online writing techniques and fundamentals
• Proficiency in web content management software
• Excellent knowledge of social media platforms; Adobe Suite including Illustrator and Photoshop; Canva
• Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.

Skills/Abilities: 

• Excellent organization and time management skills
• Strategic thinking ability
• Excellent writing, verbal and presentation skills
• Strong relationship building skills; influencing and interpersonal skills
• Ability to work some evenings and weekends
• Ability to travel and access to reliable transportation

Join us—be bold, think big, and help shape a better tomorrow.

Perks That Make Work Fun (and Your Life Easier)!

At Peel Region, we believe in taking care of you. Here’s what you’ll enjoy when you join our team:

• Top-Notch Benefits: Comprehensive Health, Dental, and Vision plan (yes, even psychological health coverage) — starting on your very first day!
• OMERS Pension Plan: Voluntary enrolment to help secure your future with peace of mind.
• Vacation Time That Grows: Start with 3 weeks of vacation per year— because work-life balance is important!
• Personal Days Just for You: Enjoy 3 paid personal days and floating holidays to recharge whenever you need.
• Wellness First: Flexible hours to fit your lifestyle and prioritize your health and well-being.
• Performance Pays Off: Annual performance reviews with merit increases — your hard work is recognized and rewarded!
• Supportive, Respectful Culture: Work in an environment where leadership truly cares and inclusivity is celebrated.
• Learning & Growth: Access to tuition reimbursement and tons of development resources to keep you growing — whether in your career or on a personal level.

We’ve got you covered — because we know happy, healthy people do their best work! 🎉

Work Mode & Job Location: In this role, you’ll benefit from the flexibility of a hybrid work arrangement that prioritizes meaningful in-person connection. A minimum of two days per week on-site is expected along with occasional travel to attend site inspections or meetings at Regional facilities or as operational needs evolve. This arrangement allows for a blend of in person and hybrid work that adapts to support both organizational priorities and employee flexibility and is subject to change over time.

Peel Region offers job based flexible hours of work that allows employees to manage personal and professional responsibilities while at the same time ensures business operational needs and customer service expectations are achieved. 

Interview: Our recruitment process will be completed with video conference technology.  

Kindly ensure to regularly monitor your spam and junk email folders, as important communications regarding your application may be directed there.

About Us

Peel Region consists of the cities of Brampton and Mississauga, and the town of Caledon.  Peel Region delivers essential services to more than 1.5 million residents and approximately 200,000 businesses.

We’re working to create a community that is safe, inclusive, and accessible.  A place where everyone feels they belong and can access the services they need to thrive throughout each stage of life.

Our workforce is 6,700 strong and since 1974, we’ve been delivering a wide range of resident focused services. Our services include paramedic services, health programs, long-term care and services for seniors, child care support, garbage collection and recycling, waste water and water treatment, road maintenance, financial assistance, and housing support. 

Recognized by Canada’s Healthy Workplace Month® with the Great Employer Award presented by Excellence Canada, Peel Region is a place where everyone feels they belong. We strive to develop a workplace that values and respects diversity, practices inclusion, recognizes the unique contributions and abilities of all people and facilitates innovative thinking. At Peel Region, people come first. Each employee has an important role within our community and when we work together, it’s impactful. We encourage you to join us in delivering essential services and programs to our diverse community. You won’t find a better opportunity than Peel Region.

Additional Information

Peel Region is committed to a diverse and inclusive workplace where everyone is respected and valued for their contributions, and where everyone is treated fairly and has opportunity to grow and develop. As one of the most diverse regions in Canada, we are committed to establishing a qualified workforce that is reflective of the population we serve.Peel Region is committed to providing accommodations throughout the recruitment process, upon request. If you require accommodation, please notify us and we will work with you to meet your needs. Accessible formats and communication supports are available. Please contact zzg-hrtalentacquisition@peelregion.ca 

Please be advised, Peel Region uses email to communicate with applicants for open job competitions and does not use AI technology in any part of the recruitment process. It is the applicant’s responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence via email (i.e., testing bookings, interview dates), it is imperative that applicants check their email regularly. If we do not hear back from applicants, we will assume that you are no longer interested in the position and your application will be removed from the competition.